Growth Strategy & Performance Media Plan

Sacred. Heritage.
Scaled.

A Full-Funnel Growth Architecture For Cocuze - India's Premium Conscious Luxury Home Decor Brand. From Brand Positioning To Paid Performance To WhatsApp Retention.

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01

Brand Positioning

Before a single rupee goes into ads, the brand voice, website clarity, and positioning must be airtight. Cocuze is not Meesho. It is not MeMarki. It is the brand that makes you feel something before you even open the box.

What Cocuze IS
🕌
Premium Conscious Luxury, Not Cheap
Premium craftsmanship at accessible prices. Every product should feel like an heirloom, not a marketplace commodity. No discounts unless ceremonially positioned.
🏡
An Everyday Brand for the Home, Not Just Occasions
Cocuze must live in the home year-round. The brand should be psychologically embedded in how people think about their space - not activated only when they need a gift. Festival moments amplify what is already there; they do not define it.
🏛
Heritage Architecture for the Modern Home
Haveli Doors, Jharokas, Naga Consoles - India's architectural vocabulary brought inside. Cocuze is the bridge between grandeur and livability.
💎
Intimate Commerce via Atelier and Prive
Gift Concierge, Price Protection, curated access. These features separate Cocuze from every other D2C home brand. Front and center on the website and in ads.
Brand Strategist Note: Visual assets should include 3D renders alongside product photography. This allows Cocuze to achieve visual scale and variety across channels without being bottlenecked by photoshoot cadence.
What Cocuze is NOT
A marketplace brand with discount-first offers
Only relevant at festivals or gifting moments
Generic home decor with no brand story
Price-first anchoring (Meesho-style)
Website Recommendation
The current website feels crowded. A CRO-first redesign is recommended, preserving brand colors and vision while creating breathing room, cleaner navigation, and surfacing Atelier and Prive as hero features.
02

Full-Funnel Architecture

Every touchpoint is intentional. Awareness to advocacy, mapped across Meta, Google, and WhatsApp.

Top of Funnel
Awareness - "Discover the Feeling"
Broad Meta campaigns (Open Targeting + ASC). Video reels showing haveli doors, sacred spaces, heritage craft. Reach new luxury audiences who do not yet know Cocuze exists.
Meta · Reels · ASC
Mid Funnel
Consideration - "Your Home Deserves This"
Interest and behavioral targeting. Carousel ads showcasing specific categories (Sacred / Heritage). Google non-brand search capturing high-intent queries for premium conscious luxury home decor.
Meta + Google
Bottom of Funnel
Conversion - "Complete the Space"
Google Brand Search. Dynamic remarketing ads. Site visitors who viewed specific products. Abandoned cart sequences on WhatsApp. Conversion-optimised landing pages.
Google Brand + Retargeting
Retention
Loyalty - "The Cocuze Inner Circle"
WhatsApp post-purchase flows. Contextual inspiration drops. VIP early access via Prive. Win-back campaigns for lapsed buyers. Referral nudges.
WhatsApp Retention
Advocacy
Word of Mouth - "Tell Your World"
Community content from familiar faces and known voices - not anonymous UGC. Unboxing experiences worth filming. Gift Concierge stories. The organic flywheel starts with credible, recognisable people.
Organic + Community
Audience Reference by Channel
Google Ads Audiences
Meta Ads Audiences
In-Market
Home Decor and Furnishings
Users actively searching for home furnishing products. High purchase intent. Google identifies these based on recent search behavior and page engagement.
In-Market
Gifts and Occasions
People actively researching gifts for weddings, festivals, housewarmings. Highly relevant for the Sacred and Heritage categories during peak seasons.
In-Market
Luxury Goods Buyers
Consumers browsing and comparing premium, high-ticket lifestyle purchases. Matches Cocuze's AOV and premium conscious luxury positioning.
Custom Intent
Heritage and Ethnic Decor Seekers
Built using keyword signals like "haveli door decor", "jharokha buy", "ethnic home decor India". Reaches users who have searched for exactly what Cocuze makes.
Custom Intent
Competitor URL Visitors
Custom intent built around MeMarki, Peacock Life, and other premium home decor site URLs. Captures undecided buyers actively comparing options.
Brand Remarketing (RLSA)
Cocuze Site Visitors
Remarketing Lists for Search Ads. Bid higher for users who have previously visited Cocuze.com - they convert at significantly higher rates than cold traffic.
Remarketing
Website Visitors (All)
Everyone who visited Cocuze.com in the last 30-180 days. Broad retargeting pool. Show aspirational creative to re-engage warm traffic.
Remarketing
Product Page Viewers
Users who viewed specific product pages (Haveli, Sacred, Heritage). Hit with dynamic catalog ads showing the exact products they browsed.
Remarketing
Checkout Abandoners
Highest intent segment. Users who added to cart or began checkout but did not complete. Pair with WhatsApp nudge for double-channel recovery.
Remarketing
Initiate Checkout (Non-Buyers)
Reached the payment step but dropped. Often needs just a nudge - soft creative with price protection or gift concierge messaging works well here.
Lookalike
1-3% LAL from Buyers
Meta finds users who look like existing Cocuze customers. The highest quality cold audience once the buyer list has enough volume (300+ buyers minimum).
Open Targeting
Open Targeting + ASC
Let Meta's algorithm find buyers without audience restrictions. Advantage+ Shopping Campaigns (ASC) are increasingly the best-performing setup for D2C brands in 2025-26.
03

Media Plan

All fields are editable. Numbers pre-loaded from the updated media plan. Projections recalculate live on change.

Channel Creative PV / SV Reach % Target Reach Freq Budget (Rs) Impressions Clicks CTR CPC / CPM Orders Conv % AOV (Rs) Revenue (Rs) ROAS CPA (Rs)
Google Search - - - - -
Meta (FB+IG) - - - - - - -
Total ----- - - - - - - - - - - -
WhatsApp Retention Budget
-
Total Spend
-
Projected Revenue
-
Blended ROAS
-
Est. Orders
-
Blended CPA
Updated Media Plan & Month on Month Projections
Phase 1 - Month 3 Plan (Per Month)
Channel Budget (Rs) PV / SV Reach % Target Reach Freq Impressions Clicks CTR CPC / CPM Conv % AOV (Rs) Orders Revenue (Rs) ROAS CPA (Rs)
Google Search - - - - - - - -
Meta (FB+IG) - - - - - - -
Combined - ---- - - - - - - - - - -
Phase 1 Combined figures update as you edit the fields above. Subject to audience testing and creative performance.
Phase 2 - Month 6 Plan (Per Month, Subject to Performance)
Channel Budget (Rs) PV / SV Reach % Target Reach Freq Impressions Clicks CTR CPC / CPM Conv % AOV (Rs) Orders Revenue (Rs) ROAS CPA (Rs)
Google Search - - - - - - - -
Meta (FB+IG) - - - - - - -
Combined - ---- - - - - - - - - - -
Phase 2 figures update as you edit the fields above. Subject to change based on experiments, performance, and business factors.
Month on Month Projections - 9 Months
Channel / MetricM1M2M3M4M5M6M7M8M9Total
Google Ad Spend1,00,0001,00,0001,00,0001,20,0001,20,0001,20,0001,50,0001,50,0001,50,00011,10,000
Meta Ad Spend1,00,0001,20,0001,40,0001,50,0001,50,0001,50,0001,80,0001,80,0001,80,00013,50,000
Total Ad Spend2,00,0002,20,0002,40,0002,70,0002,70,0002,70,0003,30,0003,30,0003,30,00024,60,000
Order Prediction253238505870858585528
AOV (Rs)5,5005,5005,5006,5006,5006,5007,5007,5007,500-
Revenue (Rs)1,37,5001,76,0002,09,0003,25,0003,77,0004,55,0006,37,5006,37,5006,37,50039,60,000
ROAS 0.69x0.80x0.87x 1.20x1.40x1.69x 1.93x1.93x1.93x 1.61x
All figures are projections. Subject to change based on experiments, performance, seasonal factors, and business decisions. ROAS below 1x in early months is expected - ad spend in M1-M3 is buying data, not just conversions.
04

Google Ads Keywords

High-intent search terms mapped to Cocuze categories. Bids in Rs/click (estimated India market).

home decoration items online1,600Rs 1.06Rs 14.27High
home decor products online1,600Rs 1.06Rs 14.27High
buy home decor online320Rs 2.06Rs 21.96High
online shopping for house decor720Rs 1.00Rs 17.62Mid
home interior online store720Rs 1.00Rs 17.62Mid
home accessories online store720Rs 1.00Rs 17.62Mid
luxury home decor India590Rs 3.50Rs 28.00High
premium home decor online India480Rs 4.00Rs 32.00High
handcrafted home decor online390Rs 2.50Rs 22.00High
religious idols for home online880Rs 1.20Rs 18.00High
pooja room decor online1,200Rs 0.90Rs 15.00High
ethnic home decor online India720Rs 1.50Rs 19.00Mid
haveli door home decor140Rs 1.50Rs 16.00Mid
jharokha wall decor buy110Rs 1.20Rs 14.00Mid
luxury gift for home India340Rs 3.00Rs 25.00High
homewares online store premium90Rs 4.42Rs 27.61High
buy home accessories online320Rs 2.06Rs 21.96High
Cocuze home decor-Rs 0.50Rs 5.00Brand
05

Creative Hooks

The hook determines whether someone stops scrolling. For a premium conscious luxury brand, the hook must evoke feeling - not urgency, not price.

1
Meta - Reels / Story
"Your dadi's house had it. Now yours can too."
Opens on a slow-pan of a Haveli door or Jharokha. Nostalgia hook - triggers memory-based emotional response. For the 25-45 urban segment reconnecting with heritage aesthetics.
2
Google Display / YouTube Pre-roll
"The gift that makes them say - where did you get this?"
Targets gifting intent around Diwali, Dussehra, weddings. Focuses on the social currency of gifting a Cocuze piece. Aspirational identity play rather than product feature.
3
Meta - Carousel / Static
"Not mass-produced. Not a marketplace. Made for your home."
Direct positioning against the noise of Meesho, Amazon, Flipkart. Works for audiences burned by low-quality decor. Surfaces the craft and intentionality behind every Cocuze piece.
4
WhatsApp / Retargeting
"You looked at this. Your home already knows."
Soft, intimate retargeting copy. Reminds without pressure. Works well for high-consideration items like consoles or idols where the decision cycle is longer. Pairs with price protection messaging.
5
Sacred Category - Seasonal Amplifier
"This Diwali, the gods come home in style."
Used selectively during peak windows - not as a year-round identity. Cocuze is a home brand first. Festival moments are amplifiers, not the core of who the brand is.
6
Meta - Known Voice / Trusted Face
"When the packaging is as beautiful as the product."
Community content works only when it comes from familiar or credible faces. Anonymous UGC drives sales but not brand equity. Choose seeding partners with intentionality.
06

WhatsApp Retention and Cohort Architecture

Paid ads bring buyers once. WhatsApp retention brings them back. The cohort system turns one-time purchasers into a Cocuze community.

Day 0
Order Confirmation + Brand Story
Warm welcome. Share Cocuze's origin story. Set expectations on delivery timeline and the packaging experience ahead.
Day 3-5
Delivery Update + Care Guide
Product-specific care tips. Positions Cocuze as the expert, not just the seller. Builds long-term attachment to the piece.
Day 10
Styling Inspiration Drop
"Here's how others styled theirs." Content from a credible source. Builds aspiration, not just engagement.
Day 21
Complementary Recommendation
Cross-sell from same category or sacred collection. Personalised to what they bought. Highest conversion window post-purchase.
Day 45
Prive Early Access Invite
Invite verified buyers into the Cocuze Prive tier. Makes them feel seen and exclusive - loyalty without a points system.
Cohort A
Home-First Buyers
Triggered by Heritage or statement piece purchase. Receives interior styling inspiration, architect or designer collabs, new Heritage arrivals. Elevated, slow content cadence.
Cohort B
Sacred / Occasion Buyers
Triggered by Sacred category purchase. Receives contextual content around belief, ritual, and beauty of practice - not just product reminders. Seasonal moments as natural touchpoints.
Cohort C
Win-Back (90-day Lapsed)
Triggered by no purchase or engagement in 90 days. "We missed you" message, sneak peek of new collection, limited-time Prive access offer. Re-enters active cohort on purchase.
07

How a Brand Scales

Phase-wise growth - from foundation to flywheel. Each phase unlocks the next. Spend scales only when signals are clean.

Month 1-2
Foundation
  • Website CRO audit + quick fixes
  • Pixel + Tag Manager setup
  • Brand Search campaign live
  • WhatsApp flow setup (basic)
  • 5-6 creative assets for Meta test
  • 3D render pipeline initiated
  • Brand strategist alignment done
Month 3-4
Signal
  • Non-brand Google keywords active
  • Meta Open Targeting + ASC launch
  • Winning hooks identified
  • Remarketing pool building
  • First cohort segments built
  • Audience data being validated
Month 5-6
Scale
  • Winning creatives scaled in ASC
  • Google Shopping added if ready
  • WhatsApp retention cohorts active
  • Lookalike audiences from buyers
  • ROAS target: 1.5-2x on Meta
  • Credible creator seeding begins
Month 7+
Flywheel
  • Organic + paid working together
  • Referral + Prive programme live
  • Instagram editorial content feed
  • ROAS target: 2.5-4x blended
  • Brand awareness layer added
  • Seasonal drops with full push
08

Instagram Positioning

Instagram for Cocuze is not a sales channel. It is a mood board, a gallery, a cultural institution for people who care deeply about how their home feels.

Brand Strategist Note: Each content pillar requires a dedicated content strategy of its own. Branding at this level cannot be done without prior strategic alignment. The pillars below are directional starting points, not prescriptions.
🖼Pillar 1
Editorial - The Space
Styled product photography and 3D renders in real or aspirational interiors. Wide shots. Natural light. No white backgrounds. Let the product breathe in context.
🙌Pillar 2
Craft Stories - The Hands
Reels of artisans, workshops, the making process. Heritage crafts deserve a spotlight. Builds emotional investment in Cocuze pieces before purchase.
📅Pillar 3
Seasonal Moments - Used Selectively
Festival-aligned drops for Sacred category are valid amplifiers. But they are not a positioning strategy. Cocuze should have a year-round presence that makes festivals feel like a natural spike.
💬Pillar 4
Community - With the Right Faces
Community series works when it features familiar or known voices - interior designers, architects, lifestyle creators with credibility. Unknown UGC drives sales but not brand equity.
Pillar 5
Prive and Atelier Access
Teaser content for exclusive drops, behind-the-scenes of atelier curation. Creates an inner circle feel - drives DMs and conversions through intimacy.
📐Aesthetic Rule
The Grid Must Feel Like a Magazine
Consistent color grading - muted warm tones or rich jewel tones. Alternate editorial shots with dark, moody product close-ups. Never clinical white. Never generic.
Scope of Work
Performance Marketing
ServiceWhat's IncludedFrequencyStatus
Performance - MetaMeta Ads ManagementCampaign setup, ASC + Open Targeting, creative briefing, A/B testing, audience layering, weekly optimisationOngoing+Core
Performance - GoogleGoogle Ads ManagementBrand + Non-brand Search, keyword expansion, negative keyword hygiene, bid strategy, Quality Score optimisationOngoing+Core
RetentionWhatsApp MarketingFlow architecture, cohort design, broadcast strategy, seasonal drops, win-back sequences, tool setup (Interakt / Wati)Monthly flows+Core
ReportingAnalytics and ReportingWeekly performance snapshots, monthly deep-dive report, ROAS tracking, cohort analysis, funnel metrics dashboardWeekly + Monthly+Core
Creative DirectionAd Creative BriefsHook writing, creative direction briefs for each format (Reel, Carousel, Static, Story), seeding strategyMonthly+Core
SocialInstagram Strategy and MaintenanceContent calendar, caption writing, hashtag strategy, posting schedule, community management briefMonthly* Add-on
Website Upgrade - Scope
ServiceWhat's IncludedFrequencyStatus
Audit + BrandingBrand Story + IA + Tone of VoiceFounder narrative, brand story writing, site sections and content flow, tone of voice framework for premium conscious luxury positioningOne Time+Core
Theme MigrationPremium Shopify Theme + Setup + MigrationPrestige / Symmetry / Reformation license (at cost), full installation, font, color, navigation, homepage blocks. Full product and content migration.One Time+Core
Brand DesignHomepage, PDP, Typography + Color SystemCustom luxury editorial homepage. Rich PDPs with artisan story and provenance callouts. Refined font pairing, spacing system, consistent color variables across site.One Time+Core
Performance + SEOPage Speed + On-Page SEO + SitemapImage compression, lazy loading, deferred scripts (80+ mobile PageSpeed). Meta titles, descriptions, canonical URLs, Product schema. Sitemap and robots.txt setup.One Time+Core
UX + ConversionSearch, Filters, Gift Note, Multi-CurrencySmart collection filters, predictive search, gift message toggle at checkout, auto-detect currency for US/UK/UAE visitorsOne Time+Core
ContentAbout Page + Studio Services PageFull-width immersive About page with founder narrative. Studio services layout: interior design, Alimento, and education with imagery and CTAs.One Time+Core
IntegrationsEmail + WhatsApp + Reviews + GA4Klaviyo/Mailchimp connect, WhatsApp chat button, Judge.me or Loox reviews, Google Analytics 4 setupComplementary+Core
Post-LaunchMarketing Creatives + Social + PublicationsCreatives (tentative on volume), Instagram content strategy and execution, 5 brand articles/month for SEO and AI ranking, ongoing SEO content.Recurring* Add-on
Recommended Base Ad Spend (Month 1) - Edit Range Below
Google Ads (Brand + Non-Brand)
Rsto Rs
Meta Ads (ASC + Testing)
Rsto Rs
Rsto Rs
Total Month 1 Range
-
What We Need From Cocuze
+ Meta Business Manager access (Admin)    + Google Ads account access (Admin)    + Website backend access for Pixel / GTM
+ Product photography and 3D renders (5-6 creatives minimum)    + WhatsApp Business API (Interakt / Wati / WABA)
+ Seasonal and launch calendar for next 6 months    + Google Analytics 4 access
Pricing - My Management Fees
Note: The fees below are my management / retainer charges only. They do not include ad spends (Meta, Google) or any platform / tool fees (WhatsApp API, Interakt, Wati, etc.). Those are billed separately and directly to the client.
Google Ads
Search + Brand Management
Category Price (Rs)
per month
Included Price (Rs)
  • Campaign setup and restructuring
  • Keyword research and expansion
  • Negative keyword hygiene
  • Bid strategy management
  • Weekly performance review
  • Monthly report and recommendations
Meta Ads
Facebook + Instagram Campaigns
Category Price (Rs)
per month
Included Price (Rs)
  • Campaign architecture (ASC + Testing)
  • Audience strategy and layering
  • Creative brief and hook writing
  • A/B testing management
  • Remarketing setup and management
  • Weekly performance review
WhatsApp Marketing
Retention + Cohort Flows
Category Price (Rs)
per month
Included Price (Rs)
  • Flow architecture and setup
  • Cohort design (A, B, C segments)
  • Broadcast calendar planning
  • Win-back sequence writing
  • Monthly flow performance review
Total Monthly Fee (Included Services)
Rs 1,35,000
Engagement Model - Sprint Retainer + Revenue Share

A hybrid retainer structured across two phases. The first quarter runs at a higher fixed rate covering all setup and build work. From Month 4 onward, each channel moves to a reduced fixed monthly fee, and a revenue share percentage activates on total campaign revenue generated. Simple, transparent, and aligned with growth.

Phase 1
Sprint Retainer
Month 1 - Month 3
Higher fixed monthly fee covers: campaign setup across all three channels, pixel and GTM installation, WhatsApp flow architecture, first creative brief cycle, audience seeding and cohort design. No performance share during this phase - this is the learning and building window.
All setup and management work for Google, Meta, and WhatsApp is covered within this retainer.
Phase 2
Reduced Retainer + Revenue Share
Month 4 Onwards
From Month 4, each channel moves to a reduced fixed monthly fee. On top of that, a revenue share percentage applies on the total revenue generated through paid campaigns - rewarding performance without penalising the brand during dips. Both components are editable per channel.
Channel
Reduced Monthly Fee (Rs)
Revenue Share (%)
Google Ads
Meta Ads
WhatsApp
Revenue share applies on total revenue generated through campaigns - across Google and Meta combined. Example: if the agreed % is 5% and campaigns generate Rs 4,00,000 in a month, the share = Rs 20,000. This is added on top of the reduced per-platform retainer.
Website Upgrade Proposal
COCUZE
Website Upgrade Proposal
Audit + Completing Branding
ServiceDescriptionCategory PriceIncluded PricePriorityFrequency
Brand StoryTo connect with the founder and its vision, this makes the entire base for the work.24,000CoreOne Time
Information ArchitectureSections, information, terms, content flow on the website.18,000CoreOne Time
Tone of VoiceHow competitors present themselves and where Cocuze plans to stand in the market.5,000CoreOne Time
Paid Theme Migration
ServiceDescriptionCategory PriceIncluded PricePriorityFrequency
Premium Shopify Theme LicensePrestige, Symmetry, or Reformation - ideal for luxury home decor. Passed through at cost.As per actualsCoreOne Time
Theme Installation and ConfigurationFull setup: sections, fonts, colors, navigation, homepage blocks aligned to Cocuze brand.18,000CoreOne Time
Content and Product MigrationTransfer all products, collections, pages, blog posts to new theme with proper formatting.10,000CoreOne Time
Brand and Visual Design
ServiceDescriptionCategory PriceIncluded PricePriorityFrequency
Homepage RedesignCustom layout with luxury editorial feel - hero, story block, featured collections, founder section.22,000RecommendedOne Time
Product Page RedesignRich PDPs with better image layout, artisan story, and provenance callouts.14,000RecommendedOne Time
Typography and Color SystemRefined font pairing (serif + sans), spacing system, consistent color variables across site.8,000RecommendedOne Time
Logo and Favicon OptimisationPrepare logo files (SVG/PNG) and implement retina-ready favicon.4,000OptionalOne Time
Performance and SEO
ServiceDescriptionCategory PriceIncluded PricePriorityFrequency
Page Speed OptimisationImage compression, lazy loading, deferred scripts. Target: 80+ mobile PageSpeed score.12,000RecommendedOne Time
On-Page SEO SetupMeta titles, descriptions, canonical URLs, structured data (Product schema) for all key pages.30,000RecommendedOne Time
Sitemap and Robots.txt SetupSubmit sitemap to Google Search Console; configure crawl rules.3,000RecommendedOne Time
UX and Conversion
ServiceDescriptionCategory PriceIncluded PricePriorityFrequency
Search and Filter UpgradeSmart collection filters (material, price, occasion) and predictive search.9,000RecommendedOne Time
Cart and Checkout OptimisationSticky add-to-cart, upsell block, and trust badges at checkout.8,000OptionalOne Time
Gift Note and Gift WrappingAt-checkout gift message and wrapping toggle - key for gifting collections.6,000RecommendedOne Time
Multi-Currency for InternationalAuto-detect currency for US/UK/UAE visitors.5,000RecommendedOne Time
Content and Storytelling
ServiceDescriptionCategory PriceIncluded PricePriorityFrequency
About / Our Story Page DesignFull-width immersive page - founder narrative, permaculture philosophy, brand ethos.12,000RecommendedOne Time
The Studio Services PageServices layout: interior design, Alimento, and education with imagery and CTAs.10,000RecommendedOne Time
Lookbook / Editorial Collection PageGallery-style editorial page for seasonal or curated drops.9,000OptionalOne Time
Blog Template RedesignRefined blog layout with featured image, reading time, and related products sidebar.7,000OptionalOne Time
Integrations and Tools
ServiceDescriptionCategory PriceIncluded PricePriorityFrequency
Email Marketing IntegrationConnect Klaviyo or Mailchimp - welcome, cart abandonment, post-purchase flows. Tool cost separate.8,000RecommendedOne Time
WhatsApp Chat ButtonDirect WhatsApp connect - important for concierge and gifting clientele.4,000RecommendedComplementary
Product Reviews SetupJudge.me or Loox - display testimonials as verified reviews. Free tier available.4,000RecommendedComplementary
GA4 SetupGoogle Analytics 4 for tracking and remarketing.5,000RecommendedComplementary
Post-Launch Support
ServiceDescriptionCategory PriceIncluded PricePriorityFrequency
Marketing CreativesTentative depending upon the number of creatives.30,000RecommendedRecurring
Social Media - InstagramFull Instagram content strategy and execution.60,000RecommendedRecurring
Brand Publications5 Articles per month in Business Websites - helps in SEO and AI Ranking.10,000RecommendedRecurring
SEO Content OptimisationOngoing SEO content activities based on actuals.-RecommendedRecurring (actuals)
Selected Total (Included Services, excl. GST)
-
Grand Total incl. GST: -
Note: We may have to create 3D renders or proper images for products/banners. This will be finalised post design. Extra items post launch will be identified and discussed.